A few months back I met up with one of my friends who sells mission critical software to financial institutions. His pet peeve is that in his industry sales cycles are very long and the competition is tough. It is difficult to get the decision makers to sit through a presentation.
As my company is into presentations, he discussed his problems with me.
He said, “These sales presentations are killing me. I just don’t have the time to sit and make ‘good looking’ slides.”
He is quite an expert in his field and knows his banking and software inside out. But his problem is in translating that knowledge to slides that convince his audience.
This is what I told him.
First off, most presenters don’t realize that, creating apresentation involves two very different types of activities that demand two different skill sets:
1. Ideating the content for your presentation
2. Translating the content into effective slides
But, unfortunately – the market doesn’t care about that reality. A lot of wonderful ideas get completely ignored by the audience, just because the presenter could not translate his ideas into an effective presentation. On the other hand, beautiful ‘Zen slides’ may entertain theaudience, but not deliver the results.
Let us try to address this problem.
If I look at the above two skills – ideating and translating, it seems your job is more to do with ideating than translating. You are paid to think about the strategies that work, anticipate the moves of your competition and devise plans to counter their attack.
The second part of the work, is about translating and requires specialized technical skills and time.Unless you have years of specialized experience, it is not possible to createprofessional and clear slides in a short time.
My friend agreed to this and said, “I realized the issue, so I hired a graphic designer to rework my slides. But, it didn’t really work out. The slides looked good, but the message was lost. “
For which I said:
There are 2 ways in which presenters try to address this translation issue:
1. Hire graphic designers: There are 2 issues with this.
My recommendation to him and to you is to visit our site www.buyapresentation.com and take a look at the concepts and diagrams templates. They offer value to you because:
1. Created by professionals, for professionals:The templates are created by professionals with years of corporate experience and a flair for design. They understand what you need as sales and marketing professionals to make your presentations effective.
2. Unique templates with diagrams and concepts to help add clarity: There is a whole range of templates to help you explain all the concepts in your presentations. Each template is professionally animated and is editable to save you time.
3. Reasonably priced: They are very reasonably priced at a $1 or less per template.
When you make a one time investment on the Mega Pack and download the folder to your desktop, you can create insightful presentations quickly and for years to come.
1. Ideating the content for your presentation
- Ideating effectively requires a strategic bent ofmind, a thorough understanding of the situation at hand, practical ideas tosuggest alternatives, and a clear vision to drive execution.
2. Translating the content into effective slides
- Slides need to hold your audience’s attention and influence their purchasing decision.
- To translate effectively, you need visual thinking,design sense, knowledge of the presentation software and loads of time
But, unfortunately – the market doesn’t care about that reality. A lot of wonderful ideas get completely ignored by the audience, just because the presenter could not translate his ideas into an effective presentation. On the other hand, beautiful ‘Zen slides’ may entertain theaudience, but not deliver the results.
Let us try to address this problem.
If I look at the above two skills – ideating and translating, it seems your job is more to do with ideating than translating. You are paid to think about the strategies that work, anticipate the moves of your competition and devise plans to counter their attack.
The second part of the work, is about translating and requires specialized technical skills and time.Unless you have years of specialized experience, it is not possible to createprofessional and clear slides in a short time.
My friend agreed to this and said, “I realized the issue, so I hired a graphic designer to rework my slides. But, it didn’t really work out. The slides looked good, but the message was lost. “
For which I said:
There are 2 ways in which presenters try to address this translation issue:
1. Hire graphic designers: There are 2 issues with this.
- They are expensive and time-consuming
- There is always a huge gap between what you have in mind, and what a graphic designer comes up with on his slides. Though the slides look ‘beautiful’, they do not help you make your point effectively. This is because most graphic designers specialize in print media. The rules that apply to print are very different from the rules that apply to slides.
- These free templatesare in reality just some gaudy backgrounds. The designs are not veryprofessional.
- They add verylittle in terms of providing clarity to your message
My recommendation to him and to you is to visit our site www.buyapresentation.com and take a look at the concepts and diagrams templates. They offer value to you because:
1. Created by professionals, for professionals:The templates are created by professionals with years of corporate experience and a flair for design. They understand what you need as sales and marketing professionals to make your presentations effective.
2. Unique templates with diagrams and concepts to help add clarity: There is a whole range of templates to help you explain all the concepts in your presentations. Each template is professionally animated and is editable to save you time.
3. Reasonably priced: They are very reasonably priced at a $1 or less per template.
When you make a one time investment on the Mega Pack and download the folder to your desktop, you can create insightful presentations quickly and for years to come.
Isn’t that a smart thing to do as a sales and marketing presenter - use someone else’s technical expertise with your ideas? Go try it. Happy selling!
No comments:
Post a Comment