How to pitch in 2 minutes - BuyAPresentation

How to pitch in 2 minutes - BuyAPresentation

It happens too often to ignore. You spend hours working on your elaborate presentation. You spit and polish your pitch with colorful charts, testimonials and a project plan. When you reach the meeting room, your client says, “Bob! I have to rush for an urgent meeting. Show me what you’ve got in 2 minutes.”

What do you say in those 2 minutes to create the impact of a 20 minute presentation?

There is no point searching for words at that point in time. You need to be ready with that pitch - upfront, if you want to make it big as a sales presenter.

Here is my suggestion to make your 2 minute pitch. 

Take a sheet of paper and answers these three questions:

1. TANGIBLE BENEFIT: What is the one most important tangible benefit offered by your product? The benefit should be clearly measurable.
2. SIGNIFICANT DIFFERENCE: How is your offering significantly different from any other such offering? The difference should be an obvious one.
3. CLEAR PROOF: What is the proof for your claim? The proof should be credible enough for the customer to accept without question.

Your answers to these questions are the 2 minute pitch. 

There is a lot of science behind those 3 questions. They directly influence the decision making process of your customers.

Here is the caveat. Though the questions are simple and direct, the answers to those questions may not be easy to find.

 Take the time necessary to come up with the best answers. Call up your existing customers, visit your ‘Product’ department or interview the highest producing sales people to get the clues. The time spent on this is worth its weight in gold.

In fact, creating this pitch should be your first priority as a sales presenter. The process will give you a lot of clarity about your product or service, which in turn will reflect as conviction in your voice when you make your next sales presentation.

Happy selling!