How do you read a newspaper?
Do you go through every word written out there? No.
As soon as you pick up the paper, you quickly scan through the headlines. If any of it attracts your attention, you read the first paragraph. If it still sustains your attention, you skim through the rest of the content.
You follow exactly the same method whether it is about reading the books in your library, articles on the net or to going through any detailed information.
Why is this information of how people read important to you as a sales presenter?
When you present a slide that looks like this…
Audience sees a lot of information presented at once. So, they automatically start scanning your slide. This is how their attention spans across the slide:
As you can see, the detailed graphs at the end, which were probably important are completely ignored.
How do you avoid this declining attention span, as a presenter?
Follow this simple rule – 1 slide: 1 thought i.e. ‘One slide should carry just one thought’. This reduces the material you put on your slides. Your audience therefore takes the time to understand and assimilate the information. Your message gets read and retained longer.
Will you follow this simple tip? Happy selling!
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